Udumbara is an organic cosmetic store that commissioned me to carry out the visual identity of its company and online shop.

Considering that the brand is aimed at body care, using only natural products, I decided to work with very clean shapes and neutral colors to bring the its natural character closer to its audience, mainly female.

The logo represents a geometric abstraction of the Udumbara flower that gives the brand its name, and the visual language works with personality and simplicity in both physically and digitally formats, where the brand operates.

Concept, Art Direction and Design: Mazo

Client: Udumbaraeco.com